Pankaj started eaternal.in back in 2016 with an aim to promote sincere food blogging - free from ads, sponsored content and bias. That's why he does not do invite based reviewing, food tasting sessions and pays for what he eats. Being a staunch admirer of Indian food, Pankaj believes that true greatness of Indian food comes from its simplicity, affordability that is devoid of glamour and sophistication.